Simple and effective promotion chosen by Website Config.
This article is all about simple and effective ways to promote a business and is perfectly suited regardless of its nature and size. I personally opted for this option to promote Website Config.
When you own a business, it is important that the product or service you are marketing reaches as large a group of people as possible. Thus, with the right advertising techniques, your business will become known and accessible, and the number of customers will increase.
But, to succeed in this, you must consider all the aspects that can influence this process. So, it is recommended to choose for the best promotion methods considering a number of useful ideas and tactics.
In August 2022, we started a local and national promotion campaign for Website Config. Using the experience gained over the years in the field of digital marketing, we have chosen the following simple and effective promotion ideas using the following promotional materials:
Simple and effective promotion chosen by Website Config using custom t-shirts
From a marketing point of view, we looked at the following question: Why do car manufacturers put their logos on the front and back of their cars ?
Because this gives them free promotion in front of hundreds of people every day, and most of those people are potential customers.
Leaving out the logo would be a terrible mistake. Every time someone wears my t-shirt when they go shopping or simply when they appear in public, that person promotes my brand for free.
Not long ago, until I started simple and effective promotion chosen by Website Config. I read a study by ASI (Institutul de Specialty in Advertising).
According to this study, customers wear the custom t-shirts, hoodies and jackets they receive from companies for an average of 15 months. This means that these clothing items are among the most durable promotional materials.
Read the entire paragraph by hovering over the image below 👇😉
63% of people who wear personalized clothes appreciate those products that make them stand out from the crowd and have a message that resonates with the wearer. Custom t-shirts, jackets and hoodies using special production equipment are a great way to communicate your company's values and mission.
Promotional materials bring multiple benefits both to small companies that make a name for themselves in the market, and to large companies that consolidate their position in the industry in which they operate.
Simple and effective promotion chosen by Website Config.
These objects represent an important communication channel, complementing and reinforcing the message communicated on the other digital marketing channels (Facebook, Twitter, Linkedin, Pinterest, Instagram etc). The vast majority of people who receive promotional materials do not forget the name of the company they received it from, often also functioning as a modern business card for that company.
Clothing items can be aimed at any age group and both genders, depending on what the business is promoting. They are preferred by many customers and if they are worn frequently and in many locations, it is impossible for other people not to get the message and show interest.
What I like the most are polo collar shirts, they are perfect for both a casual outfit and a business-casual outfit, at work but also at home. I also love long sleeve tees for the cooler seasons. Each of these can be easily customized by printing or embroidery, the latter method being of a much higher quality, durable and even more elegant. In combination with another article of clothing or an accessory, the impact they can bring is even greater, guaranteeing the success of a promotion.
"Company" T-shirt, NOT just promotion !
I searched the internet where I can make these custom polo shirts with a superior quality, from 100% cotton material and with the inscription to be printed or embroidered and at an acceptable price.
Finally I found a company on the Alibaba.com website that met all my criteria, I ordered T-shirts in different colors and sizes choosing to be embroidered.
The price charged by Guangzhou Qisong Apparel Co., Ltd. was reasonable and much, much cheaper than any t-shirt printed in the country where I live.
The final cost of such a t-shirt, including embroidery on the front which includes a small logo and back which includes a large logo and shipping, came to somewhere around 13 euros.
With a limited budget for this custom t-shirt promotional campaign I was able to achieve my set goal. T-shirts were distributed to various people of all ages who will promote my business for free. Personally, I have tried as much as possible to ensure that I have correctly chosen the promotional material that best aligns with Website Config website values.
Simple and effective promotion chosen by Website Config using advertising on the car
In my view, it is still a cheap, simple and effective way to promote a business.
If you have a brand that you want to make visible, any advertising is essential to achieve this. It is important to focus on methods that can easily reach the potential customer, and that is why most opt for outdoor advertising, which is visible in the most populated places, thus having a strong visual impact on the consumer.
Car ads are a great way to promote your business, I personally think it’s one of the most effective outdoor advertising methods.
For example, if your business has a fleet of cars, you can opt for this service for all the vehicles you own within the company.
You have the freedom to choose the image you want to print on that print – the more attractive the design, the greater the success.
Whether you want to include your logo alongside an attractive message, or opt for an infographic or suggestive image, it’s important that the final product provides essential information about your brand. Thus, passers-by will become more interested in what the company offers and will want to know more details about the activity carried out.
What are the benefits of car advertising ?
I believe that a car ad has many advantages, as it differs from other forms of advertising by a number of unique features:
- ensures constant exposure
- is accessible to a large number of people
- it is a way of promotion in motion
Bottom line, if you’re looking for ways to put together a series of campaigns that work for your business, consider drive-thru advertising. Such an investment is necessary and manageable.
Simple and effective promotion chosen by Website Config using street banner
More than 12 years ago I used this simple and effective promotion using street banner. The banner was placed in a crowded place and after a short period of time the results started to be seen. I was really impressed by the positive impact such an advertising campaign had.
The last simple and effective promotion method chosen for Website Config we used a street banner of reasonable size but with a significant impact on the people who transit this area.
I think this street banner promotion is one of the cheapest and long lasting outdoor promotions. The price of such a promotional item does not exceed the sum of 70 Euros.
Once placed, the banner remains for a long period of time. From my experience, I know that it takes a few years to reach the degradation stage (discoloration, support rings are damaged, etc).
The price paid for the manufacture is a reasonable one of approx. 70 euros. If we chose to advertise through flyers or local newspapers, we would certainly exceed this amount.
Every day pass the message of my business Professional Web Design Agency – Website Config. to passers-by for free, at no additional cost.
On such a custom street banner we highlighted the Website Config branding and I stated my services of Web Design, Create presentation site, Create online store, Website maintenance. I also added my logo in a larger format so that it visually looks very nice, as well as the phone number where I can be reached by customers.
As is known, simple and effective promotion is the key to great success ! 😉
In conclusion, in addition to online promotion (Facebook, Twitter, Linkedin, Pinterest and Instagram), we also chose this way of promoting the business through simple and effective methods. I am very optimistic about the impact of such a promotional campaign using custom t-shirts, car advertising and street banners.
If you are thinking of promoting your business locally and nationally using a modest amount of a few hundred euros, this simple and effective promotion campaign is definitely the best choice.
All the best, Adrian
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